Jose
Urriola

I turn complex ideas into design that connects businesses with people.

With over 12 years of experience in design, branding and marketing coordination, my focus for the coming years is shaping marketing and brand strategies that build distinctive brands, support commercial growth and connect customers with each business’s purpose through clear, consistent print and digital communications.

Adelaide, South Australia, Australia
English · Spanish

Experience

Acura Group / Highgate

Australia

2021 — Present

Graphic Designer & Marketing Coordinator

Develop and expand a new brand, aligning its identity with evolving business values and target audiences to build awareness and recognition. Create a cohesive visual system across print, digital campaigns and branded merchandise, working with stakeholders and suppliers to strengthen brand consistency and support sales and marketing goals from initial brief to final production.

Base Design Agency

Chile

2017

Graphic Designer & Director

Founded and ran a design studio to help clients establish clear, consistent brands. Combined creative direction with hands-on design across visual identities, websites and mobile app interfaces, managing projects from initial discussions to final delivery with each client’s goals in mind.

CBR Communication Agency

Chile

2015 — 2017

Art Director

Delivered an online portal that improved internal communication for Ripley’s 18,000 employees. Developed branding, packaging, websites and campaigns across print and digital channels, collaborating with creative teams and directing photography and animation to bring concepts to life.

Blok Communication Agency

Chile

2013 — 2015

Art Director

Delivered internal communication programs for Banco de Chile, helping employees understand and access benefits, internal mobility opportunities and clubs. Guided design through production and implementation, coordinating clients and suppliers to maintain quality within budgets and deadlines.

Urban PR

Chile

2012 — 2013

Graphic Designer

Helped deliver Google’s first activation event in Chile, supporting the establishment of its first office. Created event branding, corporate gifts and interior designs to bring a consistent brand experience into physical spaces.

Puerto Diseño Agency

Chile

2011 — 2012

Graphic Designer

Delivered signage systems across multiple company buildings, helping people understand their surroundings and navigate. Extended each organisation’s branding throughout physical spaces, combining clear information, considered typography and consistent visual details.

Academic Background

  • Advanced Diploma in Marketing & Communication

    Ironwood Institute, Australia
    2020 — 2021

  • Diploma in Social Media Marketing

    Ironwood Institute, Australia
    2019 — 2020

  • Ideas Lab / Start-Up Chile Seminar: Entrepreneurship, Innovation & Social Impact

    Diego Portales University, Chile
    2016

  • Postgraduate Diploma in Typography & Information Design

    Diego Portales University, Chile
    2011 — 2012

  • Corporate Identity & Branding Workshop — Kiko Farkas

    Diego Portales University, Chile
    2009

  • Wine Brand Identity Workshop — Boldrini & Faccardi

    Diego Portales University, Chile
    2008

  • Bachelor’s Degree in Design — Graphic Design Major

    Diego Portales University, Chile
    2008 — 2012

  • Architecture Bachelor Student

    Andrés Bello University, Chile
    2006 — 2007

Skill Set

  • Brand Identity
  • Print & Digital Design
  • Typography & Layout
  • Packaging
  • Information Design
  • UI/UX
  • Art Direction
  • Social Media & Email Marketing
  • Marketing Coordination
  • Print Production

Tools

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe After Effects
  • Adobe Premiere Pro
  • Microsoft Office
  • AI Generative Tools

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